AD Media Kit 2020 / 安邸AD杂志媒体刊例

  • For launching Burberry’s “Art of the Trench” in China
  • Online adv features LBS detection to present photo matching with real-time weather accordingly
  • Working flow: User browsing web pages > Detecting IP to Location > Fetching weather info > Finding matched photo from “Art of the Trench” gallery > Generated the “media” and present to users
  • Services: Digital strategy, Idea, Design, Programming
  • 配合 Burberry “风衣的艺术”中国上线
  • 机制流程:当用户浏览网页时 > 检测 IP 转化为地理位置 > 获取当地天气实时信息 > 查找网站照片库内相对应的照片 > 即时生成媒体广告并呈现
  • 因此这个媒体广告会根据当地真实天气情况而呈现相对应的照片
  • 提供的服务:策略创意、视觉设计、相应程序开发执行

Burberry media creative / 媒体创意

  • For launching Burberry’s “Art of the Trench” in China
  • Online adv features LBS detection to present photo matching with real-time weather accordingly
  • Working flow: User browsing web pages > Detecting IP to Location > Fetching weather info > Finding matched photo from “Art of the Trench” gallery > Generated the “media” and present to users
  • Services: Digital strategy, Idea, Design, Programming
  • 配合 Burberry “风衣的艺术”中国上线
  • 机制流程:当用户浏览网页时 > 检测 IP 转化为地理位置 > 获取当地天气实时信息 > 查找网站照片库内相对应的照片 > 即时生成媒体广告并呈现
  • 因此这个媒体广告会根据当地真实天气情况而呈现相对应的照片
  • 提供的服务:策略创意、视觉设计、相应程序开发执行

Cartier Moment / 卡地亚 时刻

  • Beautiful watch adv will never be all the same from now on.
  • Choose fav watch style, Set YOUR “moment” / message then generate it just like you see on the magazines
  • Interactive, sociable and matching brand’s tone and manner for all watch enthusiasts
  • Services: Insight, Digital strategy, Idea,  Visual design, IA, Programming
  • 精美的手表平面广告大家都喜欢,但上面的时间永远一成不变,不是吗?
  • 伴随 SIHH 表展,卡地亚推出互动网站让你选择喜爱的表款、设定你想要的时间、输入留言就可生成媲美杂志的精美高清壁纸供分享或保存
  • 手表的指针时间、日期随你设定,生产属于你的“时刻”
  • 提供的服务:洞察、数字策略、创意设计、信息梳理、技术开发

Estee Lauder ANR / 雅诗兰黛 ANR 竞猜

  • Back to the time (2009) that all the “face beauty / filter app” have not flowed in market
  • Estee Lauder launched a site that can “beauty” upload selfie photo by brighten face, remove stains , etc within seconds
  • Following a mechanism that encouraging people to guess the “Age” by the photo who uploaded, the winner will get the reward of 10-year supplied of ANR by Estee Lauder
  • Huge word-of-mouth / social successful result
  • Awarded featured case by Estee Lauder Co. Group
  • Acquired 7k + leads
  • Services: Research, Digital strategy, Mechanism, Visual design, Programming, Copywriting
  • 在那些美图、滤镜App还没有推出的年代 – 2009
  • 雅诗兰黛推出了一个网站,可以瞬间自动”美颜”你上传的头像照片,包括提亮肤色,去除斑点等
  • 随后邀请所有网友来竞猜这些上传照片上人物的年龄,以此来强化品牌产品的核心功能点 – “让你看起来比实际更年轻”,冠军可以获得10年 ANR产品的免费享用(以每月1瓶计)
  • 获得了空前的口碑效应、7千有效用户信息、上百万全平台曝光
  • 被雅诗兰黛集团内部评为经典案例,设立了新标杆
  • 提供服务:全案包括 策略、创意、执行、机制研发、程序开发、文案、奖项策略等

Sisley / 希思黎

  • Key Visual art direction / design
  • eDM layout art direction / design
  • Media materials design / QA / Video editing
  • 主视觉设计、艺术指导
  • eDM 每月版面设计指导
  • Media 物料创意、视频编辑、质量控制等

More / 更多

  • Chanel x Sina Weibo
  • UGG social campaign
  • Sisley eDM marketing annually
  • HAY WeChat Platform
  • Estee Lauder 06-07 digital service
  • Clinique online campaigns
  • Bottega Veneta FW online
  • Guerlain Noir
  • 40+ projects, etc
  • 香奈儿新浪微博首发
  • UGG 温馨一刻
  • 希思黎 eDM 全年服务
  • HAY 官方微信平台
  • 雅诗兰黛 06-07年度服务
  • 倩碧相关在线活动
  • 葆蝶家秋冬广告在线
  • 娇兰小黑裙香水
  • 等40+项目…